Mariposa Blog
Where SEO Meets Design: Best Practices For Optimizing Conversions
It’s a widely known fact that good SEO will only get you halfway if you are trying to boost your online sales results. Getting the...
Do You Have Lackluster Branding?
What do you want to be when you grow up? Do you remember how you answered this question? It’s a question that has been asked...
Long Tail Keywords Vs. Branded Keywords
When you’re looking to increase traffic on your site, one of the most effective ways to do that is to use the appropriate keywords. These...
4 Things to Do Tonight for a More Productive Day Tomorrow
A productive day starts the night before. The choices you make in the evening can set you up for success the next day, or hold...
4 Signs You Need to Bring in a Marketing Agency
Marketing your small business is crucial to your success, a concept most people agree with. Of course, that is sometimes easier said than done. Many...
Business Etiquette That Will Set You Apart from the Rest
In today’s business environment, everyone wants to get ahead. It can be hard to set yourself apart from the crowd, though, with so many eager...
Is Your Company Keeping Up? 3 Changes To SEO You May Not Know
Are you a small business owner struggling to keep up with your digital presence on your own? Or maybe you aren’t struggling, because your website...
Google Algorithm Changes - What You Need to Know
Google has recently made some changes to its search algorithm. Several of the most recent updates have been designed specifically to affect local SEO in...
Still Doing Your own Marketing? 6 Statistics Your Small Business Needs to Know
It’s tempting to do your own marketing, and do it the same way it’s always been done. You may be doing just fine. But could...
Ways to Improve Your Small Business's SEO
Are you looking to improve your small business’s SEO? In a world that’s ever more connected, your online presence is arguably one of the most...
4 Questions to Ask When Hiring a Marketing Company
Hiring a marketing company is an effective way to gain revenue and attract attention for your business;however, all companies are not created equal. If you’re...
How Does Inbound Marketing Work?
Most of us know what marketing is, but we aren’t all aware of the strategies that companies use. Marketing is the promotion of businesses and...
4 Benefits of Bringing in Marketing Professionals
Many small businesses manage their own advertising and social media, with mixed results. It’s hard to market your products or services to a diverse customer...
35 Signs You’re Addicted To Reading
If you’re like us, you’re most likely the book guru in your squad. You’ve probably read almost every book out there, or at least it...
How to Turn Digital Inquiries into New Clients
If you’re running a small business and actively participating in Inbound Marketing, which you must be by reading this blog, you’re already getting ahead of...
Leads - What They Are And Why You Need Them
Thanks to innovations in the way people shop, like mobile apps and ecommerce websites, you aren’t just competing with the store down the street. Anyone...
Create a Marketing Budget for Growth
Planning out a marketing budget is a laborious, often overwhelming project for even a veteran marketer. A common process is to look at the cost...
Mariposa's Hubspot Tips - Workflows FTW
As marketers, we’re all looking for ways to streamline our efforts. In this Hubspot Tips post I’ll share with you the way I send out...
A/B Testing - Test, Learn, Revise
As many marketers know, A/B testing is an invaluable tool to understand your target audience. By analyzing your own marketing campaign data with A/B testing,...
TechTarget Lead Gen Campaign Review
A few months ago, we ran a lead gen campaign for an enterprise client. TechTarget was our outlet of choice because it was very popular...
Recent Posts
Where SEO Meets Design: Best Practices For Optimizing Conversions
October 20, 2017 . .
Do You Have Lackluster Branding?
October 20, 2017 . .
Long Tail Keywords Vs. Branded Keywords
June 7, 2017 . .
4 Things to Do Tonight for a More Productive Day Tomorrow
May 15, 2017 . .
4 Signs You Need to Bring in a Marketing Agency
May 15, 2017 . .
Business Etiquette That Will Set You Apart from the Rest
May 11, 2017 . .