Growth Driven Design

Until now, designers have been building websites based on a hypothesis of what would work, maybe even based on what has worked for similar clients in the past.

By building fast, testing, and iterating on that first design until we have a website that converts like a machine, results come fast and performance is reliable.

The way all websites should be built

With Growth Driven Design, we build, test and align every month. If our hypotheis is wrong, we can and do adjust accordingly. It also gives us the opportunity to add cool features as we go, like video components, interactive calculators, lightbox displays, dynamic social media add-ins, and API integrations that might not have been possible at the beginning of the project.

With this guide, you'll learn:

• How the typical website development or redesign process is broken
• The shift that we, as marketers, must make
• Why making decisions based on actual data is more effective, and more affordable
• What a typical Growth Driven Design website project looks like