Mariposa's Hubspot Tips - Workflows FTW
As marketers, we’re all looking for ways to streamline our efforts. In this Hubspot Tips post I’ll share with you the way I send out...
A/B Testing - Test, Learn, Revise
As many marketers know, A/B testing is an invaluable tool to understand your target audience. By analyzing your own marketing campaign data with A/B testing,...
TechTarget Lead Gen Campaign Review
A few months ago, we ran a lead gen campaign for an enterprise client. TechTarget was our outlet of choice because it was very popular...
A Marketer's Secrets to Closing Sales
If you are doing regular, compelling content marketing campaigns, there’s no reason that you shouldn’t be generating leads. So for the purposes of this article,...
10 Tools in our Marketing Toolkit
In the advanced world of content marketing, there’s a lot of competition to be significant and unique. How does your company stand out? How can...
7 Email Marketing Tips for Small Business
Many small businesses struggle with sending their email newsletters. Their templates are old and boring or their lists are filled with junk emails. If you’re...